Re-thinking the Idea

A Name?

Audiance

The more I have developed my idea for growing origami the more it makes sense to direct the campaign at children rather than adults. My objective to get adults in the wider society involved in growing was hard enough when I was attempting to grow vegetables. So when I decided to use seeds that were quick grow it made more sense that the germination of seeds with in days would be more appreciated by children.

The idea of introducing paper folding and growing seeds in the same integrated design will hopefully ignite excitement and educate children about the joy of Growing.

Tutorial 8th April

Origami city? - Landscapes and gardens all the objects plants you would find In someones garden.

Visual testing already done on paper and coloured card - Next step is to use newspaper to emphasise the urban living.

and finally test on seed paper so the structures can grow when created.

Theme of project will be based on growing so have set up some tests with growing typography need to wait a few days for a result in the one letter works i can duplicate the effect to create a word of phrase so the project can have an identity.

The origami will have to be polished and tested so that the public can complete them, instructions and package the design sits in will have to be designed or illustrated.

(City Manual)

The final product may be flat-pack so it can be mailed out to the audience, this again must be tested.

Thoughts 3th April

Made some real ground on visual testing this week went away and thought outside the box.

The reason I wasn't progressing with visual testing was that I was thinking to literally about the project trying to make things happen and trying to tailor my visual testing to my idea of a final piece.

I have stayed away from vegetables and growing heavily intensive produce and focusing more on quick grow plants like cress and beans where results can be seen within a week, this new journey will allow me to document the growing stage will in turn will act as the theme of the designing stage growing.

With regards to audience this has completely changed also, just as my visual testing started to take shape I found my self making structures that mimicked urban landscapes, and have since been making full use in the art of origami. It all started when I was growing seeds out of rough paper packages and structures. and noticed the potential of creating environments that represent landscapes, gardens and patios.

I was having fun in what I was doing and it looked quite creative & inventive. So Instead of trying to make this a campaign for city workers, as much as I hate to admit this, I feel the niche is kids and how they like to grow.

Tutorial 1st April

Overcomplicating the project trying to make something happen!

Think about quick grow seeds that offer results and produce quicker than regular veg...

time scale weeks not months,

Take a more hands on approach make something that encapsulates urban growing in the city, (landscapes, highrise, balcony, city transport, healthy life style)

Record the results & document change use this documentation as inspiration for the designs.

Go back to the research that looked in to growing from redundant objects house hold items

being green!

Audiance? who is the target market why will they benefit and how will the design be relevant to their hectic lifestyle.

Tutorial 25/03/11

Starter pack vegetables pitched is not realistic for such a small area or package

Root veg for example carrots, & onions take up more area than other varieties such as peppers & tomatoes and to expect people to grow these varieties in such a small package is unrealistic.

An alternate solution could be to categorise the veg in to layers depending on there growing method and layer each vegetable in to trays with ground veg (carrots) at the bottom... and vertically growing veg (tomotoes) at the top.

This would lead on to the theme of high rise apartment block

Suggestions were to stick to an area of 1m x 1m to keep the project realistic.

Also rethink the vegetables used to promote this project.

(FLATPACK PACKAGE) Strong idea

(Seed paper veg ready to grow) Strong idea

Further Research B&Q Grow Your own

Tutorial

* Package to grow produce from, the brand may be the pack its self

(Bio degradable, recycled, flat pack, easy use, colourful, growth, simple, Cost effective)

* Contents should be Appealing/Attractive/Fresh/Inspirational

* A system for growing in your living space as a substitute to allotment growing.

* Land made up of urban material

* Flatpack design

Key words

Growing Environment Package

Mid Point Crit

Look at gardening books for look and feel (Colour)

Jamie Oliver books for educating.

Colour system using the vegetables.

Campaign could be the replacement for allotments.

How to grow easy?

Starter packs look at content.

Simplify!

The city-dwellers who are becoming front garden farmers!

From windswept balconies to the tiniest of backyards, a new generation of city-dwellers are growing their own vegetables wherever they can.

It all started with a failed attempt to secure a plot on a local allotment. "After four years, I was still only 22nd on the waiting list," says Sebastian Mayfield, co-founder of Food Up Front. "So I began looking for an alternative closer to home. And then it dawned on me while lying in the bath one day, why don't we make better use of the space we already have?"

Mayfield's Eureka moment led him to petition a small group of locals living in the streets neighboring his home in Balham, south London, to join him growing vegetables in front gardens or on their window sills, balconies and roofs. The idea was simple: by pooling resources and sharing expertise, participants could eat local by growing their own.

Twelve months on and Food Up Front is now signing up people for year two. It has a network of more than 30 street rep co-ordinators, and has attracted the interest of would-be urban farmers from neighboring boroughs and beyond.

For a contribution of just £20 towards running costs, each will receive a starter pack including growing containers, locally-produced organic compost, a selection of seeds and a basic planting and harvesting guide.

Learning at Growing Communities

We are delighted to be able to offer two learning opportunities this year:

• to SCHOOLS through our Learning to Grow project.
• to ADULTS interested in developing their organic growing skills.

4th crit

How will it work?

People will grow using what materials?

(Reused cement bags) (gutters) (scrap metal)

Looking at what if projects, how they work in urban areas.

Audiance

Community who are the people growing;

(Neighbours, friends, couples, single, family, kids, retired)

Consider if people go on holiday for 6 months, the community will look after the crops

Outcome

After the scheme is up and running community can blog about experiences

Potential website and blog/forum for advice on growing in your local area.

Recipes for seasonal produce.

Tomoto bazil soup

Radish salad

Courgette Carbanara

Roasted Beetroot

Stir-fry carrots

Creamed peas with mushrooms and onions

Spinach asparagus with boiled egg

Caramelized onion, bacon, pine nut, and lettuce salad

Caramalized onion chutney

Brie filled stuffed peppers

3rd Crit

Look at

System for growing

Community growing

Where, Parks, rooftops, balcony

People exchanging produce year round

Is there a a fee or is it free

Seasonal produce

Top 10 easiest to grow/ date in season

Tomoto -Oct

Radish - June

Courgettes- Sept

Beetroot- July-Oct

Carrot_ feb

Peas- Jun-Oct

Spinach_ Oct

Lettuce_ July

Onion- Nov

Pepper_ Sept

2nd Crit

Look at

Square Foot Gardening

Anthropology Store

River cottage land swap

First Crit

Key points

Is it growing crops on a small scale in small towns and cities or is it selling a brand of urban vegetables grown by communities.

Brand or Movement?

Community Matters scheme/ Getting people together to grow

Adults children

Research

Farmers market London

The Peoples Supermarket

Organic farming

Urban agriculture

River Cottage landshare

Anthropology Shop

Riverford food

River Cottage

London Farmers Market

Green Guerillas

Guerrilla gardening

Hackney Beekeeper

The return of the allotment