Tutorial 25/03/11

Starter pack vegetables pitched is not realistic for such a small area or package

Root veg for example carrots, & onions take up more area than other varieties such as peppers & tomatoes and to expect people to grow these varieties in such a small package is unrealistic.

An alternate solution could be to categorise the veg in to layers depending on there growing method and layer each vegetable in to trays with ground veg (carrots) at the bottom... and vertically growing veg (tomotoes) at the top.

This would lead on to the theme of high rise apartment block

Suggestions were to stick to an area of 1m x 1m to keep the project realistic.

Also rethink the vegetables used to promote this project.

(FLATPACK PACKAGE) Strong idea

(Seed paper veg ready to grow) Strong idea

Further Research B&Q Grow Your own

Tutorial

* Package to grow produce from, the brand may be the pack its self

(Bio degradable, recycled, flat pack, easy use, colourful, growth, simple, Cost effective)

* Contents should be Appealing/Attractive/Fresh/Inspirational

* A system for growing in your living space as a substitute to allotment growing.

* Land made up of urban material

* Flatpack design

Key words

Growing Environment Package

Mid Point Crit

Look at gardening books for look and feel (Colour)

Jamie Oliver books for educating.

Colour system using the vegetables.

Campaign could be the replacement for allotments.

How to grow easy?

Starter packs look at content.

Simplify!

The city-dwellers who are becoming front garden farmers!

From windswept balconies to the tiniest of backyards, a new generation of city-dwellers are growing their own vegetables wherever they can.

It all started with a failed attempt to secure a plot on a local allotment. "After four years, I was still only 22nd on the waiting list," says Sebastian Mayfield, co-founder of Food Up Front. "So I began looking for an alternative closer to home. And then it dawned on me while lying in the bath one day, why don't we make better use of the space we already have?"

Mayfield's Eureka moment led him to petition a small group of locals living in the streets neighboring his home in Balham, south London, to join him growing vegetables in front gardens or on their window sills, balconies and roofs. The idea was simple: by pooling resources and sharing expertise, participants could eat local by growing their own.

Twelve months on and Food Up Front is now signing up people for year two. It has a network of more than 30 street rep co-ordinators, and has attracted the interest of would-be urban farmers from neighboring boroughs and beyond.

For a contribution of just £20 towards running costs, each will receive a starter pack including growing containers, locally-produced organic compost, a selection of seeds and a basic planting and harvesting guide.

Learning at Growing Communities

We are delighted to be able to offer two learning opportunities this year:

• to SCHOOLS through our Learning to Grow project.
• to ADULTS interested in developing their organic growing skills.